Help more people connect with your cause.

For nonprofits

See how supporters engage with your mission online — and make it easier for them to donate or get involved.

analytics for good
Visitors dashboard preview
Session events preview
Realtime analytics preview
Crumb analytics overview
GDPR-ready No cookie banners needed Setup in minutes Built for actionable insights
Analytics for Mission-Driven Organizations

Understand your supporters without invading their privacy.

You work hard to bring people to your site. Crumb helps you see what they do when they get there. Are visitors reading your impact stories? Are they finding the donate button? Where do they leave without taking action? Get simple, honest answers — so you can focus on your mission, not your metrics.

Donation flow tracking Campaign performance Supporter behavior Privacy-first

No cost

For qualifying nonprofits

We believe in your mission. Ask us about our nonprofit pricing — we're happy to help.

Visual

Donation path insights

See where supporters drop off on your donation page — then fix it with confidence.

Clear

Campaign comparisons

Find out which campaigns — email, social, or direct — bring in the most engaged visitors.

Want to help more supporters take action? Start with Crumb — it's free to try.

Make your donation experience easier to complete.

Every person who starts your donation form and doesn't finish is someone who wanted to give. Crumb's session replays show you the exact moment they stop. Maybe the form feels too long. Maybe a page takes too long to load. When you can see it clearly, you can fix it quickly.

  • Watch recordings of donation form sessions
  • Find where supporters hesitate or abandon
  • Track the impact of changes you make over time
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Insights that serve your mission
Why Nonprofits Trust Crumb

Simple tools for organizations doing important work.

Donor privacy protected

We don't track people across the web. We don't sell data. Your supporters' information stays safe — always.

Board-ready reporting

Clean, visual summaries your board will actually understand. No jargon. No spreadsheets. Just clarity.

More time for your cause

Crumb is easy to set up and easy to use. Spend less time figuring out analytics and more time doing good.

trusted stack

Works with the tools you already use

Built for modern teams that need insights fast, not complex setup.

Works with your site in seconds

Crumb connects to popular platforms with just one line of code. No complex setup.

faq

Questions teams ask before switching

Most teams install Crumb in a few minutes with one script and start seeing useful data right away.

Yes. Crumb is designed to be privacy-first with a lightweight approach and no invasive tracking methods.

Absolutely. The interface is designed for clarity, so marketing, operations, and founders can use it without a steep learning curve.

Yes. You can start small and move to higher plans as your traffic and analytics needs increase.

ready to start

Turn visitor behavior into clear next steps

Start simple, stay privacy-first, and give your team analytics they can actually act on.

Talk to our team See pricing
No credit card Fast setup Privacy-first
privacy-first nonprofit insights