See how visitors engage with your mission.

For nonprofits

Understand your supporters and optimize your donation flow—without complex tools or big budgets.

For Your Mission

Make every visitor count.

You work hard to drive traffic to your site. Crumb helps you understand what happens next. Are people reading your impact stories? Do they find the donate button? Where do they drop off? Get clear answers so you can improve what matters.

Donation tracking Campaign insights Event pages Impact measurement

Free

For small nonprofits

We offer special pricing for organizations making a difference.

Visual

Donation path tracking

See exactly where potential donors click away—and fix it.

Campaign

Performance tracking

Compare email, social, and direct traffic to see what works best.

Ready to understand your supporters better? Start with Crumb.

Optimize your donation experience.

Every abandoned donation form is a missed opportunity. Crumb's session replays show you the exact moment people hesitate or leave. Maybe your form is too long. Maybe the page loads slowly. Now you'll know—and you can fix it.

Watch donation flow sessions
Identify form friction points
Test changes and measure results

Let's talk - Send a message

Why Crumb for Nonprofits

Analytics that respect your supporters.

Privacy-first

Your donors' information stays private. No tracking across the web, no data selling.

Easy reporting

Share simple, visual reports with your board. No technical jargon required.

Mission-focused

Spend less time confused by data and more time advancing your cause.